The
last few years have transformed the way organizations utilize data. Today, the
volume, variety and velocity of data is taking the business world by storm.
Organizations that are able to understand and act on the data – based on
analytics, but with the relationship at the forefront – will emerge as winners.
Social media, cloud and mobile have added a layer of urgency
to the big data wave. As the velocity of information increases, there’s a need
to process the data, analyze it for use cases that matter to a business and to
make strategic decisions based on those insights. However, gathering real-time
data from various structured and unstructured sources and analyzing it is not
easy, especially while keeping it human at the same time.
Smarter organizations understand this and invest in people,
process and technology that enable them to use real-time analytics for
strategic and operational benefits, while always keeping relationship
enhancement at the forefront. Real-time analytics is not just for smarter marketing,
but also for cutting inefficiency from operations, improving customer service
and for watching trends that can impact the bottom line.
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