A new approach for creating brands has been proven more
effective than brand positioning.
This new approach is based on the power of storytelling. Some
marketers, most notably McDonald’s, have recognized the
need for a storytelling approach. Until now the effectiveness
of this approach had not been validated.
SDS is at the forefront of ground-breaking empirical research
that demonstrates the superiority of brand stories. Our efforts
include actively contributing to an extensive 3-year study
conducted by The SDS Research Foundation (SDS) titled, “On
the Road to a New Effectiveness Model.”
SDS has built upon the findings of this research and the
principles of storytelling to create a breakthrough approach
to branding.
We call this approach SDS Branding.
effective than brand positioning.
This new approach is based on the power of storytelling. Some
marketers, most notably McDonald’s, have recognized the
need for a storytelling approach. Until now the effectiveness
of this approach had not been validated.
SDS is at the forefront of ground-breaking empirical research
that demonstrates the superiority of brand stories. Our efforts
include actively contributing to an extensive 3-year study
conducted by The SDS Research Foundation (SDS) titled, “On
the Road to a New Effectiveness Model.”
SDS has built upon the findings of this research and the
principles of storytelling to create a breakthrough approach
to branding.
We call this approach SDS Branding.
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